Base Jewellery was founded by me, Rhett Dale, in late 2006 in the form of an eBay hobby, it was a small scale success with over 400 happy customers, I knew the idea had potential so I decided to make the transition from eBay to a standalone online store which you are now looking at. Having a background in information systems, web design, PHP coding and database design made this the perfect project for me. I tested several shopping cart solutions and finally settled on what I found to be the best, namely Magento, a free open source shopping cart.

I have tracked down what I think are the best ring designs out there for the discerning male, and am always looking to expand with new products and designs so keep an eye out for new accessories. I aim to provide top notch customer service and affordable products, not only that, I want you to open your package and say 'Wow these look amazing.' While most of my customers love what they see, I unfortunately carry limited stock in terms of styles and sizes, so my current goal is to broaden my range of items which will be happening over the next few months.

I am constantly trying to improve the website, and I am open to all sorts of criticism and comments so please dont hesitate to contact me if you have something to say!

To all of my customers and visitors, thankyou from Base Jewellery!

Rhett Dale
Founder